Friday, April 07, 2006


There are over 30 million blogs on the web, and the number is growing by the second. Now, no one can even come close to reading even a fraction of them, so the key is to filter out the content that is relevant to you - what you want to read. This is part of what Coutorture, an online fashion community, created by two of my favorite bloggers, Almost Girl and Millionaire Socialite is going to be: a filter. No one really has time to read 50 or more fashion blogs and sites everyday.

Coutorture is only in the early stages, but it is already showing promise. Now, there has been a discussion over at this site about what it is, what it is going to do for bloggers, etc. I'm going to stay away from the technicalities about the actual program (because I will not comment on something I am not well-versed in), but as a fashion blogger, here is what I think it will do for me:

1. Traffic. Obviously, traffic is good, not only to boost ad revenue, but because I am a bit of a narcissist and I like to know that people are reading my opinions. Hey, we all have our faults - but I am pretty sure I am not alone in this one, particularly in the blogosphere.

2. Community. Humans are by nature social animals, blah blah blah. It's great to be part of something bigger and fashion-specific, and as far as I know, Coutorture is unique in the way it organizes content - it is way more interactive than just a list of blogs.

3. Possibility of revenue. Of course, money is great. But that is not the reason I blog (or I would have quit a long time ago).

So, kudos to Julie and Phil for making the effort and taking the risk to create Cortorture. As a fashion blogger and an avid reader, I, for one, definitely appreciate it.

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