Monday, April 02, 2007

Yohji Yamamoto on What's Sexy

This is a great article:

"Japan's elegant king of noir and the creator of Adida's Y-3 sneakers reflects on the rules of beauty, clothing as armor, and why it's never okay to wear primary colors.

1. I believe that there are three conditions to a woman’s beauty. First, you must realize that not all women are beautiful all of the time. Sometimes beauty comes on a subconscious level. When she is in love, or has met someone new and exciting, she shines. Second, you must understand that life is unfair. Beauty is something that, for some, must be worked at. The third condition is luck. Some women can just be lucky.

2. My role in all of this is very simple. I make clothing like armor. My clothing protects you from unwelcome eyes.

3. Color, for me, has too many stories wrapped around it. I like black, white, gray, and navy. Like a uniform.

4. Life is better for beautiful people. You can become lucky if you are beautiful, you can become rich. But there is no truth in this definition of beauty.

5. If you feel strongly about someone, go up to them. Pursue what you want in life. Why be shy about something like that?"

Read the rest of the article at My personal favorites are #7 and #10.

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